Work

Sites built around how the business actually gets booked.

Every one of these had its real enquiry channel decided long before we started: a phone call, an Instagram DM, a WhatsApp message, a form someone fills in at 11pm. The job each time was to make the site match that channel instead of fighting it.

Veritas Insulation homepage with a free quote form beside the hero headline

Veritas Insulation · Ottawa, Ontario

A quote form in the hero, in both official languages

An insulation contractor site built around the two things that decide an Ottawa quote request: reaching someone in your own language, and not having to scroll to ask.

Read the case studyWebsite design · Conversion rate optimization · Copywriting

Alex L Dory coaching site homepage in near-black and signal red

Alex L Dory · Online

An application form as a qualifying filter

A 1:1 online coaching site where the primary CTA is an application, not a contact form. It filters people Alex cannot help and hands him real context before he replies.

Read the case studyWebsite design · Conversion rate optimization · Copywriting

MyaDidIt homepage in dark plum with a serif display headline

MyaDidIt · Barrhaven, Ottawa

A site that books the way the business actually books

A home-studio hair and nail site whose contact form could never submit. It was replaced with the channel the business already runs on: an Instagram DM, plus a checklist that makes the first message quotable.

Read the case studyWebsite design · Conversion rate optimization · Copywriting

Tyra's Cleaning homepage in white and magenta with a serif accent headline

Tyra's Cleaning Services · Ottawa, Ontario

Sell the reset first, then the visit that protects it

A cleaning site built around offer sequencing: book the deep clean once, then keep it that way. The booking form captures property type and frequency so the first reply can be a real quote.

Read the case studyWebsite design · Conversion rate optimization · Local SEO

Kimo Adiebo Consulting homepage in deep green and white with credibility figures beneath the headline

Kimo Adiebo Consulting · Ottawa, Ontario, serving internationally

Four contact channels, each labelled with what it is for

A project management consultancy serving clients across borders. The enquiry path routes by purpose rather than offering one form, and the form itself qualifies before anyone replies.

Read the case studyWebsite design · Conversion rate optimization · Copywriting

Anavo Capital homepage: an aerospace manufacturing floor behind the headline We Buy Manufacturing Companies. We Never Sell Them.

Anavo Capital · Toronto, Ontario

A private equity site written for the founder, not the fund

A permanent-holding PE firm that buys Canadian manufacturing and defense companies. The site's one job is to earn a first conversation with a founder, so the headline answers the objection before the credentials appear.

Read the case studyWebsite design · Web development · Copywriting