A quote form in the hero, in both official languages

Insulation is a considered purchase with an urgent trigger.

Nobody wakes up wanting attic insulation. They want the cold bedroom to stop being cold, or they have just opened a heating bill that made them sit down. The site has to meet somebody who has a symptom, not a specification.

Lead with the symptom, not the service

The headline asks whether your home feels uncomfortable.

That is the sentence the visitor would use, and it is deliberately not "attic insulation and air sealing services in Ottawa". The service name is what the contractor sells. The discomfort is what the homeowner has. Matching the second one is what keeps someone reading long enough to find out the first one is the answer.

The supporting line closes the loop plainly: turning uncomfortable homes into spaces you actually enjoy.

The quote form is the hero, not a destination

The lead form sits beside the headline rather than at the bottom of the page.

For a trade where the enquiry is short and the buyer is motivated, making them scroll to a contact section is pure attrition. Three fields, name, phone and email, and a single button.

Above the fields, the phone number is offered as an equal alternative: call this number or fill out the form below. Older homeowners and anyone with an urgent problem will phone, and a form-only page quietly loses them. Two channels, one block, no hierarchy between them.

Directly under the button, the microcopy answers the question every lead form creates and few of them address: what happens after I press this. A response window on weekdays, and no spam. Below that, two small trust markers repeating the response time and that the assessment is free and carries no obligation.

Bilingual by default, because Ottawa

The site carries an EN and FR toggle in the navigation.

In Ottawa this is not an accessibility nicety, it is a conversion decision. A meaningful share of the market reads and buys in French, and a contractor whose site only speaks English is invisible to some of the households on the same street. Putting the toggle in the top-level nav rather than burying it in a footer treats both audiences as the default rather than one as an afterthought.

Pricing in the navigation

The nav includes a Pricing link, which is unusual for a contractor and deliberate.

Most trade sites hide price entirely, which guarantees that the first phone call is a price conversation and that a share of visitors leave to find someone who will say a number. Giving price its own destination sets expectations before the enquiry, so the leads that arrive have already accepted the range.

Design decisions

Light, blue and clean, with real job-site photography rather than stock. The insulation work itself is the strongest image the business has, and using it signals a company that does the work rather than one that subcontracts it.