A site that books the way the business actually books

Mya runs a private home studio in Barrhaven doing braids, twists, locs and nail sets. One client at a time, booked entirely through Instagram DMs, paid in cash.

The site she had did not know any of that.

The form that could never work

The previous site had a contact form that composed a mailto: link to an address that did not exist.

So it could not submit. Worse than that, it was absorbing the click that should have gone to the DM. Someone ready to book would find the form, fill it in, hit send, and land in a broken mail client or nothing at all. That visitor was as far down the funnel as anyone gets, and the page dropped them at the last step.

The fix was not a working form. It was removing the form.

Send the DM, and make the DM quotable

The booking section is now a single button: Message @myadiditttt, going straight to Instagram.

Underneath it is a three point checklist of what to put in that message:

1. What you want done, with size or length if they know it
2. A photo, if they have one, since anything off the price list is quoted from a picture
3. A couple of days and times that work

That list exists because of what happens next. A DM saying "hey how much for nails" costs two or three exchanges before Mya can quote anything. A DM with a style, a photo and two possible days can be answered with a price and a time in one reply.

The site cannot make her faster. It can change the shape of the first message so the first reply is the useful one.

Policies immediately before the booking block

Her Instagram bio already tells people to read the policies before booking, so the page follows the order she uses: policies, then booking.

Cash only, a ten minute grace period, no extra guests, and how to arrive prepared. Anyone who reads to the bottom knows the rules before they message, which is the entire point of a house-rules section for a home studio.

Cash only is late on purpose

Cash only is a real constraint, and it is deliberately not in the hero.

At the top of the page it reads as a filter on who is welcome to enquire. Placed in the policies, immediately before the booking CTA, it reads as what it actually is: a practical detail you need before you turn up. Same fact, different job, decided entirely by where it sits in the funnel.

The exact address works the same way. It goes out once an appointment is confirmed, not on a public page, which is the correct handling for a home studio.

Design decisions

Dark plum with a Fraunces display serif over Manrope. The serif does the work a salon brand needs it to, and the dark ground lets nail and braid photography carry the page rather than compete with it.

The rest of the site supports the DM rather than duplicating it: a gallery of her own work, the full published price list so nobody has to ask for basics, the studio, and an FAQ. Every path still ends at the same button.